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No Shave Sunday Science: is video content for business dead or dying?

ACM Training boss, Richard Uridge, looking like he’s lost his razor.

Is video content dead or dying in the world of business marketing and promotion? Or is it very much alive and kicking? To find out I simultaneously posted two bits of near identical content to LinkedIn. The only difference was one was a video (this) and the other was a written article based on the transcription. I called it No Shave Sunday Science and enlisted LinkedIn members to help me with the experiment. I wanted to know if more people would respond to the spoken word or the written word. Very unscientific results to follow…