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How to stay in control of media interviews

Approx. reading time: 1 minute

Answering a journalist’s question is all very well when it’s a helpful question. But if it’s unhelpful, unanswerable or unwelcome, responding is often better than actually answering – providing you don’t sound evasive, ignorant or both. So in this short talk our lead media trainer, Richard Uridge, show you how to switch your interviews from a question and answer template to a question and response approach.


This podcast episode is just one of a series of audio, video and written “how to” guides that form part of ACM Training’s Five Minute Masterclass series.