Answering a journalist’s question is all very well when it’s a helpful question. But if it’s unhelpful, unanswerable or unwelcome, responding is often better than actually answering – providing you don’t sound evasive, ignorant or both. So in this short talk our lead media trainer, Richard Uridge, show you how to switch your interviews from a question and answer template to a question and response approach.
[powerpress]
This podcast episode is just one of a series of audio, video and written “how to” guides that form part of ACM Training’s Five Minute Masterclass series.