Whether you’re a Radio Four fan and listen to Just a Minute or are more into movies and like Nick Cage in Gone in Sixty Seconds, a new feature has been added to the ACM Training website. You can now listen to our trainers give a minute long “taster” of selected courses – like media training, writing for business, writing press releases, presentation skills and training for trainers – by clicking on the media player below the hourglass icon on the workshop pages. Try it! Click here for Richard Uridge’s presentation skills course summary.
Category: General
CHOMSKY’S A CHUMP – why Noam’s a numpty
Noam Chomsky may well be an expert linguist. But his suggestion in a recent Daily Telegraph article that oratory is unnecessary is ludicrous. ‘I am no Barack Obama,’ he told the interviewer, Nigel Farndale. ‘I don’t have any oratory skills. But I would not use them if I had. I don’t like to listen to it. Even people I admire, like Martin Luther King, just turn me off. I don’t think it is the way to reach people. If you are giving a graduate course you don’t try to impress the students with oratory, you try to challenge them, get them to question you.’
Well Noam I beg to differ. Hearing you drone on would bore me, however interesting the content. I’m glad I’m not one of your students at Massachusetts Institute of Technology. I’d be the bloke at the back dozing off.
Great communicators combine content with style. Okay so no amount of style can make up for a total lack of content. But great content can be spoiled by poor delivery. Try reading any of Churchill’s famous wartime addresses to the nation in a boring voice. Or Martin Luther King’s “I have a dream” speech for that matter.
Classical music provides an appropriate metaphor. Imagine Beethoven’s 5th played on just one instrument. And, what’s more, imagine that the instrument played just one note. Wouldn’t be much of a symphony. Blah, blah, blah…You wouldn’t want to listen beyond a few blahs – oops I mean bars – now would you?
When public speaking your voice is an instrument. So use it as such. Unless, of course, you’re in possession of one of the world’s greatest intellects. And are arrogant enough to believe that alone will compel people to listen to you.
Are you a Chomsky or a Churchill? Take my presentational skills quiz.
GLAMOURPUSS OCTOPUS – or why the media loves animals and celebrities
One’s an octopus. The other’s a glamourpuss. And they’re both suckers for soccer (or soccer players) in their own peculiar way. But Paul and Cheryl have more than that in common. Over the past week their tentacles have reached deep into the murky depths of the British media demonstrating once again that there’s nothing like animals and celebrity (or better still a combination of the two) to whet the appetite of a silly season sub editor.
First to Paul. That’s the unlikely name given to an octopus who lives in a tank at the Sea Life Aquarium in the western German city of Oberhausen. Since when has Paul been a German name? And aren’t octopuses supposed to have alliterative monikers like Otto (which at least has the virtue of sounding vaguely Germanic)? But then Otto doesn’t scan too well with Paul’s skill as a psychic. Herr Otto, I mean Paul, has managed to pick the winners of every game involving Germany during the World Cup by choosing mussels coded with the national colours of the various teams. Call me an old cynic but clearly the England team’s mollusc was laced with a particularly nasty form of shellfish poisoning to avoid any slip ups in the group stages. Whether Paul’s punditry is a freak of nature or a fluke of chance matters not – you can’t buy this sort of publicity (see http://news.bbc.co.uk/1/hi/world/europe/10604336.stm if you missed it) but you can manufacture it. I’d stake my modest reputation on the fact that the managers at Sea Life set up the whole thing as a publicity stunt. Now that’s what I call a story with legs (or is it arms)? All you need to get free advertising in the editorial media is an understanding of what gets us hacks going. And Paul ticks a lot of boxes (as you’d expect with all those limbs) – his story’s topical, involves the national sport, is quirky and gives us a chance to have a wry smile at zose crazee Germans…
And so to the Geordie songstress. Cheryl’s story – or at least the most recent chapter – was an unfortunate accident. Let’s face it not even publicity-hungry ex-WAGs deliberately get themselves infected with something as nasty as malaria to try to deflect attention from their philandering former friends. But as soon as she contracted the disease – and even as she was being treated in intensive care – there were media opportunities being sought and exploited.
Malaria kills up to three million people a year – mainly in sub-Saharan Africa – and all those deaths rate barely a mention in the UK media. So you could, not unreasonably, argue that our obsession with celebrity is obscene when the relative value of human life seems so out of kilter. But at least Ms Tweedy’s suffering has put malaria on the map. Charities fighting the disease and its consequences have not been slow to use this opportunity for the good. In the same way that cancer charities sensitively handled the death of Jade Goody.
I’ll leave you with this question: which is the bigger parasite – the media or the malaria-causing Plasmodium protozoan carried by the female Anopheles mosquito?
If you’d like to use the media proactively (like Paul) you can learn how on our media strategies and campaigns workshop.
If you’d like to learn how to deal with the media in emergencies then our crisis communications workshop is for you.
ON YOUR FARM – health food
What would you rather eat if you were laid up in hospital – a freshly cooked meal prepared from locally sourced produce or something knocked up in a factory and heated in a microwave? A no brainer isn’t it? The “real” food is tastier, nutritionally better and cheaper. So why are so many hospitals still serving ready meals that, according to experts, risk starving their patients? I’ll tell you why…because some NHS Trusts are seduced by the smooth talk of big business.
I’ve just presented a programme for BBC Radio Four on the Nottingham hospital trust that is refreshingly different. It’s supporting local farmers by sourcing all of its fresh food and drink from local producers. I talked to dairy farmer Robert Walker and followed his milk from cow to hospital ward, and along the way met butcher Richard Taylor, who supplies meat to the hospital. And at Nottingham City hospital I met the man behind the project, John Hughes.
You can listen here http://www.bbc.co.uk/programmes/b006s571