Why interviewees should be in the driving seat for media interviews

Are you a nervous passenger? Do you pay proper attention to road signs? Do the whole mirror, signal, manoeuvre routine?

There are lessons everywhere if only we care to look. Even on the drive to work.

So here’s how to pass your interview driving test and get rid of the L plates. Because, as somebody famous found out, making a media U turn isn’t as easy as in a car.

D is for Driving: the Z to A of media training by Richard Uridge.

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When we were pitching for some new business recently the prospective client asked how our broadcast media training had evolved over the years to reflect the ubiquity of social media.

The question got us thinking because while everything appears to have changed with the advent of networks like Facebook and X, nothing has changed. Sound paradoxical? Watch on and ACM Training's broadcast media trainer, Rich Uridge, will explain...

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Knowing when enough is enough in a media interview or presentation is really important. After all you could be Gone in 60 Seconds. Or half that.

So here's some wise advice from ACM Training's old owl, Richard Uridge, on keeping it short in this the latest episode of the Z to A of Media Training.

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Saying you're being respectful to an interviewer or co-contributor in a media interview can come across as the exact opposite - disrespectful - as the UK's Minister of State for Illegal Migration demonstrates in this excruciating interview on BBC Radio 4's Today programme.

ACM Training's head media trainer, Richard Uridge, deconstructs the interview for the benefit of anyone who finds it difficult to deal with interruptions in this the latest episode in the Z to A of Media Training.

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What happens when journalists focus all of their attention on one aspect of a story? Their readers, viewers and listeners - your audience as an interviewee - can lose sight of the bigger picture.

So Richard Uridge has recruited a very famous pair of hands to help him explain how you can avoid being driven solely by the questions you might be asked during a #mediainterview

He's used the controversy over #ULEZ and an interview given by the Mayor of London, Sadiq Khan, as a case study.

Look out for the enigmatic smile in this the latest episode in the Z to A of #mediatraining which, we should add, is equally applicable to the Q and A element of a #presentation

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There's often tension between academics and journalists when it comes to communicating science and technology to a lay audience. "You're dumbing me down," cry the scientists. "Your'e making it all too tricky," counter the hacks.

There is a middle way as media trainer and broadcaster, Richard Uridge, suggests in this the latest episode of the Z to A of Media Training: W is for Wising Up.

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Agreed to give an interview to the media? Want to know if it'll be adversarial or conversational? Then find out using our hot or cold interview style predictor. Not a very catchy name we'll grant you. But it does exactly what the name suggests...

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Most media interviews are what are called one plus ones: one interviewer plus one interviewee. But one plus twos - an interviewer and two (or more) interviewees - are on the increase , especially on rolling news channels.

So what's it like being interviewed alongside another contributor? What are the potential pitfalls? What are the benefits? And what should you look out for beforehand?

Journalist, broadcaster and media trainer, Richard Uridge, provides some answer in this, the latest episode in the Z to A of Media Training (sister series of the Z to A of Presenting - because why start with the letter A when everybody else does)?

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Want to know why I could get away with robbing a bank?

Because years of editing radio programmes with razor blades have removed much of my fingerprints.

If you want to avoid journalists removing many of your important points in a media interview then you need to be disciplined so that your words - and your reputation - don't get shredded.

And here's how, in the first of a brand new mini series from the people that brought you the Z to A of Presenting (because everyone starts with A) - the Z to A of Media Training.

Spot the new(s) desk btw!

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ACM Training's communications expert, Richard Uridge, answers a question from a professor of civil engineering who wants to know if it's possible to prepare for a media interview in under five minutes.

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ACM Training's media trainer, Richard Uridge, explains what's covered in his online broadcast media training course. In short: PLANNING beforehand; managing the interview PROCESS. And PROMOTING the key messages so the audience remembers the important stuff. He calls it his three Ps. But then he goes and spoils it all by having an M - that's M for matrix.

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