General Stanley McChrystal may be a brilliant military strategist but he ain’t gonna win any media campaign medals. His sacking as the commander of US-led forces in Afghanistan by American President Barack Obama for telling a reporter from Rolling Stone magazine there were “wimps in the White House” demonstrates that the ill-chosen word is mightier than the sword.
Eating one meal, running seven miles and sleeping for only four hours every 24 has clearly softened the hard man’s mind. Why else would he forget one of the rules of engagement with enemy media forces: don’t say what you think unless you’re happy to be quoted on it and can live with the consequences?
Another man to shoot himself in the foot is BP boss Tony Hayward. Telling the media he “wanted his life back” was an insensitive choice of words so soon after the loss of nine lives in the rig explosion that led to the Gulf oil spill. A PR gaffe compounded by the suggestion (true but unpalatable) that, relatively speaking, the leak was a drop in the ocean. He’s guilty of pouring trouble on oiled waters.
Frankly they’re both paid enough to do better and, money aside, are surrounded by advisors who are either useless or unheeded. Let me make myself McChrystal clear: think before you speak; ask yourself what the television-viewing, radio-listening, newspaper-reading, web-surfing public will make of what you’re about to say; and if you’re still happy then go ahead punk make my day – pull the trigger and let those words come firing out.