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Don’t dumb down wise up

There’s often tension between academics and journalists when it comes to communicating science and technology to a lay audience. “You’re dumbing me down,” cry the scientists. “Your’e making it all too tricky,” counter the hacks. There is a middle way as media trainer and broadcaster, Richard Uridge, suggests in this e the latest episode of the Z to A of Media Training: W is for Wising Up.