A well written press release can get you, your product or service in the editorial media for free. But how you actually write that news release can make the difference between success and failure.
So this workshop has been designed (and updated for the social media world) to help hone the perfect news release. It’s aimed at anyone who’d like a bit of publicity for their business, charity or organisation but can’t afford advertising or the services of an expensive PR company. Don’t worry if you’ve never written a press release before. This course is also for those who’ve already written quite a few news releases but want to improve their hit rate.
In this workshop we’ll help you understand what makes news so that you can significantly increase the chance of your releases getting published or broadcast. We’ll show you:
- How to think like a hack and write like a hack;
- Why oven ready is best if not for chicken then for press releases;
- How to send them, where to send them and when to send them – all factors critical to success.
We’ll even help you unlock the power of the pyramids – not the Egyptian Pyramids – but the triangle template used to write news stories.
Richard Uridge has thrown away, deleted and defaced literally thousands of press releases in his 35 years as a journalist. It’s taught him what makes a bad one. And he knows what makes a good one too.
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This workshop is available for in-house delivery which is cost effective if you’ve got more than a few people who need training with the added advantage that course content can be tailored to your specific organisational needs. Contact the trainer to discuss your requirements.