We don’t read like we used to. In a linear fashion. Line by line. Page by page. Chapter by chapter. These days many of us view words more on screen than on paper. The web has turned us into skimmers and dippers – skimming online content until we see something interesting and only then dipping deeper. Which presents writers with a huge challenge. Because reading differently means writing differently. This little book will help you meet that challenge.
Written by ACM Training’s communication coach, Richard Uridge, it’ll teach you how to front load your online copy to hook readers from line one. It’ll show you how to structure that copy so that web users derive the maximum pleasure and benefit from your words. And it’ll help you to be short, sharp and to the point. Plus a whole lot more.
Want to try before you buy? Preview the opening chapter.