Assertiveness techniques | a one day training course


A one-day course to help you become more assertive and say no when you mean no.

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This course is aimed at those who, more often than not, find themselves ‘saying yes’ when they really should say ‘no’? But, they do so, because they don’t want to cause offense, they don’t want to offend others – at the expense of their own needs! And, to those who listen with respect and dignity to others, but, who don’t receive the same courtesy in return. It’s also aimed at delegates who feel uncomfortable giving constructive criticism to people who are being unreasonable, disrespectful, unhelpful or unfair [to name just a few dominant behaviours] and who also find themselves apologising when no apology is warranted? In short, this course is aimed at helping delegates become more assertive, to manage expectations and to feel comfortable giving feedback and constructive criticism to others, without fear of the consequences.


Through a thoughtful mix of presentation, led-discussion, theory, case-study, debate and group working you should, by the end of the course, be able to:

  • Say No when you mean No – explore ways in which to be more persuasive and practice saying ‘no’ more often.
  • Worry less about trying to please everyone, and needing them to like you.
  • Recognise the difference between assertive, aggressive and passive behaviour.
  • Identify your own strengths and weaknesses.
  • Understand human behaviour and appreciate the various influences on your own behaviour – personality, motivation and perception.
  • Trust v Fear – learn how to trust your actions and decisions, whilst reducing your fear of the consequences.
  • Resolve conflicts & develop strategies for becoming more assertive when dealing with difficult people.
  • Learn how to avoid getting ‘hooked’ into behaving against your will by others.
  • Change the way you view difficult behaviours – negative to positive thinking.
  • Deal with barriers to assertiveness.
  • Develop assertive behaviour, self-esteem and confidence, using assertive language and body-language.
  • Develop ways to raise ‘sensitive’ issues.
  • Gain new ways in which to give and receive critical feedback and cope with criticism.
  • Apply assertive techniques in different workplace situations and know how to build on work-place relationships.


Sandy Keating leads this workshop. She’s an energetic and knowledgeable trainer, with a wealth of practical experience coupled with a strong theoretical background. And when she says no she means no. Just you try her!


To find out what other people think about this workshop click here to read their comments.

In house

This workshop is available for in-house delivery which is cost effective if you’ve got more than a few people who need training with the added advantage that course content can be tailored to your specific organisational needs. Contact the trainer to discuss your requirements.

Additional information


10.30am – 4pm


Sandy Keating

Date(s) and venue

05/05/2020 Bristol, 13/05/2020 London


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